Client: Wi-Fi Alliance
Project: Animated video, music soundtrack, localization to four languages
Estimated time: Four weeks
This enchanting video built on Wi-Fi Alliance’s world-wide public awareness campaign to emphasize the need and ease of securing home wi-fi networks.
Wi-Fi Alliance engaged us to build upon the success of our “Wi-Fi Direct” video that received world-wide distribution. We were required to depict the simplicity of securing an existing home wi-fi network, and a new network. The video’s messaging had to appeal to consumers of various ethnicities and cultures, in five localized languages: English, French, German, Japanese, and Simplified Chinese.
We designed a cast of animated characters based upon the whimsical look and feel we created for Wi-Fi Alliance’s first video. We set the action inside two neighboring homes located in an idyllic suburban neighborhood.
We designed the animation with unique perspectives that simulated cinematic techniques and camera angles.
We also composed a music soundtrack reminiscent of classic TV theme songs of the ‘60s. Finally, we presented core messaging through onscreen text reveals, translated into each of the five localized languages.
The result is a charming, informative video that successfully broadcasted Wi-Fi Alliance’s brand and messaging to millions of consumers around the world.